Significant price rollbacks from supermarket chain Asda will bring the cost of a basket of its bestselling Free From lines down to £1 and £1.50. This will make its core Free From lines up to 40% cheaper than those of its main competitors.
Significant price rollbacks from supermarket chain Asda will bring the cost of a basket of its bestselling Free From lines down to £1 and £1.50. This will make its core Free From lines up to 40% cheaper than those of its main competitors.
The basket is made up of 16 essential products that are typically bought on a weekly basis by customers following free from diets. Among them are pasta, bread, cornflakes and soya yoghurt.
As well as this, the retailer has also added over 100 new lines to its existing Free From range. As well as a variety of branded favourites, Asda Own Brand tortillas, GF pesto, soya yoghurts, brioche rolls and dairy-free crème fraiche are now available in-store and online, with prices starting at 30p.
Lizzy Massey, VP of Asda Own Brand, said: “At Asda, we recognise that Free From food is an essential part of the weekly shop for an increasing number of families, so we’re working hard to offer the same everyday low prices that Asda is famous for, whilst still maintaining great quality products.”
She continued: ‘As well as making sure Free From products are well-priced for customers, we understand it’s really important to offer choice when it comes to a Free From diet, to make sure customers never have to feel like they’re missing out on the food they love.’
The new range of Free From products is available now, while the price rollback on everyday Free From essentials is ongoing.
The full list of new lines is as follows:
| Product Name | Price |
| ALPRO STRAWBERRY | £1.60 |
| APPLE AND MANGO ALPRO (NO ADDED SUGAR) | £1.60 |
| CHERRY ALPRO
(NO ADDED SUGAR) |
£1.60 |
| LACTO FREE COTTAGE CHEESE | £1.50 |
| ASDA FREE FROM CHEESE
(GARLIC AND CHIVE) |
£2.00 |
| ASDA FREE FROM CHEESE
(WENSLEYDALE & CRANBERRY) |
£2.00 |
| ASDA FREE FROM CHEESE | £2.00 |
| ASDA FREE FROM SOFT CHEESE | £2.00 |
| SHEESE (RED LEICESTER) | £2.25 |
| SHEESE (JALAPENO) | £2.25 |
| LCN YOGURT | £1.00 |
| LCN YOGURT | £1.00 |
| ASDA SOYA CREAM | £0.90 |
| FOOD HEAVEN CREAM | £1.99 |
| VIOLIFE CHEESE | £2.69 |
| PLANTED DRINK | £2.20 |
| PLANTED DRINK | £2.20 |
| FOOD HEAVEN DRINK | £1.49 |
| GOOD HEMP DRINK | £1.99 |
| KOKO DRINK | £1.40 |
| ASDA YOGHURT | £1.25 |
| OATLY VANILLA CUSTARD | £1.20 |
| OATLY CRÈME FRECHE | £1.55 |
| PUDOLOGY BANOFFEE | £2.50 |
| PUDOLOGY CHOCOLATE ORANGE | £2.50 |
| ASDA SOYA YOGHURT (MANGO) | £0.90 |
| ASDA SOYA YOGHURT (LEMON) | £1.25 |
| ASDA SOYA YOGHURT (STRAWB) | £1.25 |
| WHOLECREATION GARLIC BREAD | £2.00 |
| CELEBH SMOOTHIE (APPLE, KIWI, KALE, SPINACH) | £1.99 |
| CELEBH SMOOTHIE (COCONUT, BANANA, CHIA, CACAO) | £1.99 |
| CELEBH SMOOTHIE | £1.99 |
| CREATIVE NATURE MIX (CHOC) | £3.65 |
| CREATIVE NATURE MIX (BANANA) | £3.65 |
| COBRA GLUTEN FREE BEER | £5.75 |
| NATURES PATH CEREAL | £2.99 |
| ILUMI PORRIDGE (ORIGINAL) | £0.65 |
| ILUMI PORRIDGE (APPLE) | £0.65 |
| ILUMI MEAL (MEATBALLS) | £1.99 |
| ILUMI MEAL (VEGETABLE RISOTTO) | £1.99 |
| ILUMI MEAL (CHILLI) | £1.99 |
| CHIA CO SHOT | £0.30 |
| CHIA CO CHIA SHAKER | £4.30 |
| BARILLA GLUTEN FREE PASTA (SPAGHETTI) | £2.49 |
| SCHAR WAFFLES | £2.00 |
| SCHAR CRISPBREAD | £1.50 |
| SCHAR FRUIT BAR (FIG) | £1.90 |
| SCHAR CEREAL FLAKES | £2.99 |
| SCHAR MINI DIPPERS | £1.50 |
| SCHAR WAFERS | £1.00 |
| SCHAR MINI CRACKERS | £2.99 |
| ASDA FREE FROM KIDS PASTA | £0.73 |
| RUDE HEALTH DRINK | £2.00 |
| RUDE HEALTH DRINK | £2.50 |
| WARBS GLUTEN FREE WRAPS | £2.79 |
| WARBS GLUTEN FREE WRAPS | £2.79 |
| NAIRNS GLUTEN FREE FLATBREAD | £1.75 |
| NAIRNS GLUTEN FREE FLATBREAD | £1.75 |
| PERKIER PORRIDGE POT | £1.25 |
| PERKIER PORRIDGE POT | £1.25 |
| N PATH SUPERFLAKE (COCO COCONUT) | £3.49 |
| N PATH ENVIROKID (CHOC LEAPIN LEMURS) | £2.99 |
| BARILLA GLUTEN FREE PASTA | £2.49 |
| CIEMME GLUTEN FREE GNOCCHI | £1.65 |
| GENIUS MUFFINS | £1.99 |
| MINI MOOS FF BAR | £0.80 |
| CHOCCY CHUMS GF | £0.55 |
| ASDA FREE FROM SPONGE | £1.20 |
| ASDA FREE FROM SPONGE | £1.20 |
| ASDA GLUTEN FREE PESTO | £1.49 |
| ASDA GLUTEN FREE PESTO | £1.49 |
| ASDA FREE FROM BLOOMER | £2.00 |
| ASDA FREE FROM MINI BRIOCHE | £1.70 |
| ASDA FREE FROM TEACAKES | £2.00 |
| ASDA FREE FROM GRAVY | £1.20 |
| ASDA FREE FROM MINI ANIMALS | £1.80 |
| ASDA FREE FROM BISCUITS | £1.99 |
| ASDA FREE FROM KIT | £1.99 |
| SCHWZ GLUTEN FREE SAUCE MIX | £1.00 |
| SCHWZ GLUTEN FREE SAUCE MIX | £1.00 |
| SCHWZ GLUTEN FREE SAUCE MIX | £1.00 |
| ASDA GLUTEN FREE CRACKERS | £1.99 |
| ASDA FREE FROM SLICES | £2.20 |
| ASDA FREE FROM SLICES | £2.20 |
| ASDA RICE CAKES | £0.96 |
| OEP GLUTEN FREE FAJITA KIT | £4.49 |
| SACLA FREE FROM PESTO | £2.50 |
| NS RICE CAKES | £1.40 |
| ASDA FREE FROM BREADCRUMBS | £1.30 |
| ASDA FREE FROM TORTILLAS | £0.99 |
| GENIUS BRIOCHE ROLLS | £1.50 |
| CELEBH RECIPE BASE (CHINESE BEEF) | £1.59 |
| CELEBH RECIPE BASE (JAPENESE TERIYAKI) | £1.59 |
| BE FREE DEMI BAGUETTE | £2.49 |
| BE FREE DEMI BAGUETTE | £2.49 |
| ASDA FREE FROM CUPCAKES (UNICORN) | £2.50 |
| ASDA FREE FROM LOAF CAKE (MONKEY) | £2.50 |
| ASDA FREE FROM MINIBITES (CHOC) | £2.50 |
| SCHAR MELTO | £1.00 |
| SCHAR TEMPTIES | £2.50 |
| GENIUS GLUTENFREE WAPS |
£2.49 |