Today marks the launch of Naturally Genius, a brand-new range of gluten-free breads containing nothing artificial, created by Genius Foods in collaboration with TV personality, bestselling author, and coeliac Megan McKenna.
For too long, gluten free bread has meant compromise, on taste, quality and ingredients. In September 2025, Genius Foods is changing that. With 16 years of gluten free bakery expertise, one of the UK’s leading gluten-free bakeries has teamed up with TV personality, bestselling author and diagnosed coeliac Megan McKenna to launch ‘Naturally Genius’ – a six-strong range of artisan and sliced breads with nothing artificial.
Together, they’ve created gluten-free breads that taste as good as they look, are free from artificial preservatives, flavourings and emulsifiers. Showcasing their market leading expertise to develop a unique range set to transform the standards of gluten-free bread.
From artisan bloomers to sliced loaves, the range offers something for every occasion. It rolls out nationwide this autumn, starting withSainsbury’s on 1st September, followed by Morrisons, Tesco, Waitrose and Ocado across September and October.
The Naturally Genius Range
Artisan Bloomers – RSP £3.75
- Tiger Bloomer – Sainsbury’s (01/09), Morrisons (22/09), Ocado (10/09), Tesco (14/10), Tesco Ireland (13/10)
- Ancient Grains & Seeds Bloomer – Morrisons (22/09), Ocado (10/09)
Everyday Sliced Loaves – RSP £3.25
- Five Seeds – Sainsbury’s (01/09), Morrisons (22/09), Ocado (10/09), Tesco (14/10), Tesco Ireland (13/10), Waitrose (20/10)
- White – Sainsbury’s (01/09), Morrisons (22/09), Ocado (10/09)
- Brown – Morrisons (22/09), Ocado (10/09)
- Toastie – Morrisons (22/09), Ocado (10/09), Tesco (13/10), Tesco Ireland (13/10)
Any references to retail prices are suggested, actual selling prices are always at the sole discretion of the retailer. Prices may vary by retailer.