Published On: Thu, Apr 30th, 2020

Morrisons launches gluten-free essentials box

Morrisons is launching a food box which aims to provide gluten-free essentials during the coronavirus pandemic.

Morrisons gluten-free essentials box

It has been created to make at home cooking easier for people that are gluten intolerant and cannot leave their home or are struggling to reach the supermarket.

The box will be delivered direct to customers’ doorsteps and is part of a growing selection of food boxes provided by Morrisons during the Coronavirus pandemic.

The new ‘Gluten Free Box’ includes gluten-free pasta, biscuits and cereal as well as a mix of fresh and food cupboard staples such as cheese, vegetables and chicken breasts. After ordering, the boxes are delivered the next day by DPD and are priced at £35.

Morrisons Free From Buying Manager, Charlotte Baldwin, said: “We have listened to our customers who want gluten-free essentials and cannot leave their home. These boxes will keep many customers stocked up with food at this very difficult time.”

It is estimated that one in ten people in the UK avoid gluten, and with Coeliac Awareness Week on the horizon (Saturday 9th May – Friday 15th May 2020), the launch of the ‘Gluten Free Box’ continues Morrisons’ commitment to supporting all its customers through the coming months of uncertainty.

Morrisons is playing its full part in feeding the nation during the pandemic by providing more ways of food being delivered direct to customers’ homes as many self-isolate.

Morrisons started producing 10,000 food boxes-a-week at the start of the lockdown and the number is expected to reach 200,000 food boxes in the coming weeks, produced across two Morrisons sites.

Morrisons is putting in place new ways for customers to shop during the lockdown, including:

  • Helping the elderly and vulnerable by expanding its home delivery service and making more slots available to customers both through Morrisons.com and the Morrisons Store on Amazon Prime Now.
  • Providing a dedicated telesales phone line which enables customers to order essential items over the phone. These items are picked and delivered by their local Morrisons store the next day.
  • Partnering with Deliveroo so customers can order from a range of essentials delivered to their door by a Deliveroo rider on the same day.

The food boxes will be available from Thursday 30th April on https://www.morrisons.com/food-boxes/boxes

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