Birds Eye is making its first foray into the free-from category with the launch of a their brand new gluten-free fish fingers.
“The number of gluten-intolerant consumers of those who choose not to eat it has rapidly increased over the last few years,” said Birds Eye UK marketing director, Steve Chantry. “We want to demonstrate Birds Eye offers quality products for everyone.”
Where can you buy them?
The MSC-certified Alaskan pollock fish fingers go on sale next week, and will be available to purchase in Tesco, Co-op and Ocado (RRP: £2.49).
What’s in Birds Eye’s gluten-free fish fingers?
Alaska Pollock (Fish) (65%), Breadcrumbs (Rice Flour, Gram Flour, Salt, Starch), Rapeseed Oil, Flour (Rice, Maize), Starch, Water, Salt, Raising Agents (E500, E450), Stabiliser (Xanthan Gum)
Source: The Grocer.