Published On: Tue, Jul 24th, 2018

Free-from baking brand B-Tempted launches gluten-free and vegan cake range

Free-from baking brand B-Tempted has launched a mouth-watering selection of gluten-free and vegan cupcakes and muffins. 

b-tempted gluten-free vegan cakes

B-Tempted has launched a delicious collection of five frosted cupcakes and three muffins for those with food allergies and intolerances who are “tired of sacrificing flavour for their diet.”

The tempting cupcakes feature a light and fluffy sponge topped with creamy frosting and sprinkle, and come in a variety of flavours including banana, vanilla & cinnamon, chocolate & strawberry, chocolate and chocolate & hazelnut.

The gluten-free vegan muffins come in banana, banana & raspberry and chocolate flavour, and are being sold as a single or twin-pack making them perfect for sharing with friends. Although we wouldn’t blame you if you wanted both for yourself!

b-tempted gluten-free vegan cakes
Founder Sarah Hilleary appeared on Dragons’ Den in 2017 where she secured a £75,000 investment from entrepreneur Tej Lalvani to fund her venture, and has since seen sales of her vegan range triple following a successful retail trial.

Explaining what motivated her to start B-Tempted, Hilleary said: “I first started B-Tempted when I struggled to find really tasty gluten-free cakes. I refused to believe it wasn’t possible to combine delicious flavours and textures with gluten-free ingredients.”

The muffins and cupcakes are currently being sold through the B-Tempted website, and are expected to launch into multiple retail stores later this year according to the brand.

The new range is available to purchase in Whole Foods Market now. 

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