H&M add vegan makeup brushes to their cruelty free product range

H&M already have an extensive line of cruelty-free cosmetics with more than 700 products. Now, they’ve announced that they’re adding a range of affordable vegan makeup brushes to their line too…


In a statement about this decision, H&M explained,

“We will phase out all animal hair used in our Beauty tools and brushes by 2017. There are so many high-quality, cruelty-free options available today so we have decided to take the step and phase out the animal deriving hair from our Beauty range.”

H&M are vocal campaigners in the fight to end animal testing for cosmetics, and partnered with the Humane Society in 2015 to reform animal welfare in the fashion industry. HSI’s #BeCrueltyFree campaign, which launched in 2012, aims to end cosmetic testing on animals throughout the world, and their efforts have resulted in bans on testing or trade of animal-tested items in places such as the European Union, Israel, Norway, New Zealand, and Turkey.


H&M brand cosmetics were already subject to a strict cruelty-free policy, but the company now supports HSI’s campaign through consumer advocacy, education programs, and discussions with main stakeholders in order to develop global industry standards on wool and down and try to change common practices such as mulesing, live-plucking, and force-feeding.

If you want to make sure the makeup and beauty products you are buying are vegan (and do not test their products on animals, or use animal derived ingredients anywhere in the world), then simply type the name of the brand into PETA’s handy database