Available in store from 10th August, customers can get their hands on a range of gluten-free foods with prices starting from as little as 99p…. but, customers need to be quick – as with all Specialbuys, once it’s gone, it’s gone!
In the past two years, sales of gluten-free foods have increased by 44%2 with one in five people now buying gluten-free1.
However, a gluten-free diet comes at a price, often costing three to four times more than ‘regular’ products1. But it doesn’t have to cost a small fortune. In addition to its existing gluten-free range, discount supermarket Aldi is extending its gluten-free offering as part of this week’s Specialbuys.
Available in store from 10th August, customers can get their hands on a range of gluten-free foods with prices starting from as little as 99p…. but, customers need to be quick – as with all Specialbuys, once it’s gone, it’s gone!
The Main Event
Quick, easy and bursting with aromatic flavour, these Indian Curry Kits are just £1.99 for a Goan (284g) or Keralan (287g) at home curry.
Take your pick of pasta… choose from 100% Organic Buckwheat Fusilli pasta at just £1.69 per 400g ,100% Red Lentil Penne Pasta or 100% Green Pea Fusilli Pasta both just £1.69 per 250g and 15%3 better value than the leading brand.
A Sweet Treat
The hand baked Specially Selected Gluten Free Brownie is a cross between a cake and a soft cookie and made with luxurious Belgian Chocolate. Satisfy your sweet tooth for just £1.59.
Quinoa bars… 30%4 cheaper than the leading brand (per bar) you can choose from Pumpkin Seeds, Cashew & Hemp Seeds, Goji & Cranberry, Cacao & Cashew or Coconut & Hemp. Gluten free and only £1.69 (4x35g).
Tony Baines, Joint Managing Director of Corporate Buying at Aldi UK, said: “Whether it’s out of choice, or out of necessity, buying and eating gluten-free foods shouldn’t come at an increased cost to families. With the ever-changing dietary needs of our customers, it’s our ambition to always meet those needs with a full range of products, at unbeatable prices.”
For more gluten-free products, recipes and inspiration visit aldi.co.uk
1 MINTEL: Free-from Foods – UK – December 2016
2 MINTEL: Pasta, Rice and Noodles – UK – February 2017
3 http://www.waitrose.com/shop/DisplayProductFlyout?productId=496814
4https://groceries.asda.com/product/cereal-snack-bars/perkier-cacao-cashew-quinoa-bar/910002515863
- Asda 3x35g = £1.80. Cost per bar = 0.60p