Mrs Crimble’s gluten-free range gets a makeover

Gluten-free baked goods brand Mrs Crimble’s will launch a new pack design across its entire range, beginning with its Choc Macaroons this summer.

Created by design agency Big Fish, the brand has created a wooden spoon character to highlight that its products are “made, not manufactured”.

Rebecca Vercoe, Mrs Crimble’s brand controller at Wessanen UK, said: “Mrs Crimble’s new brand image taps right into her mission: to make inclusive gluten-free treats.”

“The new face of Mrs Crimble’s will bring greater interest and visibility to the free-from aisle, and will show the world that gluten-free doesn’t have to mean taste-free.”

Source: Talking Retail