Alzheimer’s Society’s Cupcake Day

Alzheimer’s Society’s Cupcake Day is back for its sixth year running, so it’s time to heat up your ovens, grab the over ripe bananas and get involved on the 17 June 2021

2020 saw a huge rise in baking. With more time being spent at home, lots of us have been practicing our tray bakes and lemon drizzles to perfection. It’s now time to put those efforts to good use.

Whether you organise a delivery ‘drop off’ of goodies to your neighbours, host a driveway bake sale in your area or have a virtual ‘bake-off’ with colleagues, friends, and family, you will be helping to raise money to support the 850,000 people living with dementia in the UK.

By dusting off your pastry-stained cookbook and getting involved in Cupcake Day, you will be helping us reach more people through our vital support services, like the Dementia Connect support line. Our services have been used nearly 3 million times since March and have been a lifeline to thousands, but there are so many more who urgently need our help.

People affected by dementia have been left severely impacted by coronavirus and never needed our help more. As well as people with the condition being the worst hit in terms of deaths, we’re hearing daily from people who are seeing their symptoms increase, mental health decline and family carers in complete despair.

So whether you’re a piping queen or baking newbie, we are encouraging everyone to have a go and raise vital dough-nations for this fantastic cause.

To sign up and receive your free fundraising pack please visit