Published On: Thu, Jul 7th, 2016

McVitie’s Launches Gluten-Free Hobnobs

Britain’s favourite biscuits are getting a gluten-free makeover as McVitie’s announce the launch of two products in the UK – McVitie’s gluten-free original Hobnobs and McVitie’s gluten-free milk chocolate Hobnobs, which will be rolled out across most major supermarkets (we hear they may already be stocked in selected Waitrose stores!) from early July. 

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According to The Grocer, the UK’s largest biscuit maker say the new range will be rolled out in most major supermarkets from early July, and will offer the same “great signature taste and crumbly texture” as the ‘regular’ biscuits.

McVitie’s brand director at United Biscuits Kerry Owens said: “The free-from sweet biscuit segment is one that continues to expand, with 55% of UK consumers now open to buying gluten-free products. As the market leader in the main biscuit aisle, free-from is an important sector for us to expand into, to ensure McVitie’s moments are open to all of our consumers with specific dietary requirements.”

United Biscuits said the high proportion of naturally gluten-free oats in McVitie’s Hobnobs “allowed the recipe to be converted without any compromise” on the biscuits’ taste and texture.

“The new products will form part of the free-from sweet biscuit segment, which has seen continuous growth over the past five years, with the category doubling in size since 2012 to be worth over GBP55m today,” United Biscuits said.

It seems like elevenses just got a little bit more exciting for gluten-free foodies!

Milk Chocolate Hobnobs ingredients
  • Gluten-free rolled oats
  • Milk chocolate
  • Soya
  • Sugar
  • Gluten-free wholegrain oat flour
  • Vegetable oil (palm)
  • Golden syrup

(May also contain nuts and egg)

The nobbly biscuit ingredients
  • Gluten-free rolled oats
  • Gluten-free wholegrain oat flour
  • Vegetable oil (palm)
  • Golden syrup

(May also contain nuts, milk, egg, soya)

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